Musings about online marketing strategy, team building and leadership
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7 Inside Tips For New Marketing Professionals

Working from home is 90% mental work. That’s why as a new marketing professional you constantly hear everyone beating the drum about mindset, mindset, mindset.  The psychological transition from employee into becoming a self-directed boss is HUGE and just one of many quantum leaps you’ll make.  While mindset is fundamental, marketing online is a real business that requires working smarter, not harder in order to maintain balance and generate profits. One of the first things you want to do is begin practicing effective work habits.  By doing so, you’ll side step confusion, distractions, and  death by failure that the majority of  new business owners fall victim to.

BECOME A MASTER MARKETER

1. Spend the majority of your time becoming a Master Marketer, but be sure you integrate your goals with your marketing campaign. Why both? Because goals are about making big things happen, not just worrying about getting the list done. In the first few months you’re going to be busy building  momentum and online presence. To do that you’ll focus almost exclusively on marketing to drive floods of traffic to your site.  So how do you tie in goals to your becoming a Master Marketer? A good way of gaining expertise and working on your goals would be to use one or two marketing strategies to generate 2000 leads to your sales funnel. Becoming good at one or two marketing strategies is the best way to gain effective skills that will give you the serious results you want.  New marketers are easily lured into thinking that more is better and end up trying too hard. Juggling multiple strategies at once like Twitter, Facebook, video marketing, article marketing, and blogging will give you mediocre traffic and leave you feeling  scattered.

FOCUS ON INCOME-PRODUCING ACTIVITIES

2. Commit yourself to an ambitious daily productivity schedule. Your marketing goals may be to produce, edit and distribute one video, then publish and bookmark one article and one press release every day. At first, this is going to take an entire day, but after a while you’ll begin to systemize your marketing, and get it all done within just a few hours. Being productive includes taking short 10 minute breaks but staying focused and not allowing yourself to get lost in non-income producing activities like surfing the internet for an hour or checking your e-mail 8 times a day. It sounds simple enough, but for most new entrepreneurs, it takes time and discipline to achieve this.

TEN HOURS A WEEK ON SELF-EDUCATION

3. Jim Rohn said it best when asked about learning, “A formal education will make you a living; self-education will make you a fortune.”Spend at least 10 hours per week training. By leveraging the internet your training can be an interesting mix of online webinars, conference calls, podcasts, books, and watching instructional videos. The first few years of earning and learning are no different from freshman and sophomore academics at the university. An encylopedic-volume of information is coming at you at the speed of light. The only way to practically gain control is to “eat the elephant” one bite at a time. That means setting aside regular study time to self-educate and grow to prevent the feeling of overwhelm.

MEET AND LEARN FROM TOP EARNERS EVERY CHANCE YOU GET

4. Attend every conference and event you can where you can meet top earners who will freely share with you their pwn path to wealth and success. You”ll appreciate the wisdom gleaned from those conversations again and again after you return to your home office. That one-on-one experience alone is worth thousands of dollars to your career and business.

DAILY MOTIVATION IS THE MOST IMPORTANT SKILL YOU WILL LEARN

5. Cheerleading yourself through the day will be one of the most important skills you’ll ever learn. Staying the course, keeping yourself inspired and motivated takes effort at first. Some days inspiraton will magically turn into flow and passion. Getting motivated is also about your ability as a leader and entreprenuer to control your mindset so you can save yourself on rocky, tough days.  Facebook is a wonderful resource for inspiration. Every day tens of thousands of online marketers inspire their teams and others using Facebook. Nourish your mind and soul by reading personal development books or becoming inspired for one hour each day until the knowledge and lessons become “the new you”. Reading entrepreneur success stories will also keep you very motivated and protect you from the dreaded complacency even top earners have to constantly avoid.

CONNECT WITH OTHERS AND CREATE YOUR OWN MASTERMIND GROUP

6. You’ll face many uncomfortable hours of isolation also known as ’cabin fever’ that can be strange. But the good news is, the former water cooler crowd can be replaced with a positive, like-minded accountability friend or two you check in with by e-mail or phone a few times a week. You’ll be surprised how fantastic this kind of partnership can really be IF you’re on the same page with schedules, flexibility, values and a sincere commitment to making it work. A second way to socially adjust to your home office setting is to surround yourself with other marketers that will keep you connected and inspired.   Warrior Forum is a great place to learn and connect with other online entrepreneurs often dealing with the same  challenges as you.

BECOME A BIG THINKER AND SET UNREALISTIC GOALS

7. Become a big thinker if you aren’t already. Big thinkers are constantly setting ‘unrealistic’ goals that keep them driving fast. Keep one foot inside your business and one foot outside. Ask yourself, what is on my calendar in the next 90 days to increase lead generation and profits, and position myself within my company as a leader? Where am I beyond my home office: where am I relative to the economy and financial market, and where do I want to be?

I covered just a inside practices of top earners that will help you jet start your home marketing business. I know this seems like to think about, but if you sit down for a few hours and begin implementing a few of  them gradually, the return of your time investment will be worth it. Take a few minutes out of every day and try to do them one at a time. By the end of the month, you will begin to see you’re more efficient and organized the way you leverage your time and efforts.  More efficiency means more free time to enjoy life.  And, isn’t that one of the reasons why we chose business ownership in the first place?

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3 comments

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